So let me open this with a gripe. One day last week, someone went through my book's reviews and marked all six as unhelpful. I don't know whether they read the book and didn't have the guts to write their own review or if they were just a troll. Regardless, five of the six reviews Driving to BelAir has were from people who read free review copies from Smashwords (several people have helped me by clicking the helpful button on reviews since I mentioned this in another group I belong to). Anyway, this got me thinking a lot... I remember when the Steve Jobs biography was up for pre-order, there were something like sixty reviews for a book that had never been released. A few were from ARCs, I'm sure, but most were from people who had never read the book--and most of them even said so in their review. Several were one-star reviews from people who wanted to use Amazon as a forum to spew venom about Jobs, and many more were exactly the opposite--fanboys who wanted to lavish praise upon Jobs. The fact remains, they hadn't even read the book! So today, I see a Tweet about a Randy Siglar book that's free on Kindle, so I go download it and glance through the reviews and check ou the tags. Here were the tags: How many of those tags actually have something to do with the book itself? Granted, Randy Siglar probably could care less how one of his backlist titles was tagged on Amazon, and the Steve Jobs bio was destined for bestseller status from day one, but what about the indie writers who depend on tags and reviews in Amazon's algorithms for visibility? I don't have solutions, I'm just venting. It seems that Amazon is trying to bill itself as the alternative to brick-and-mortar and even as the alternative to traditional publishing, but it just seems like it's too easy for their system to get gamed. We as indies pretty much have our eggs in one basket right now, and I guess what bothers me that it's so easy for such childish antics to go rewarded--to the detriment of authors whose books may get shuffled around into obscurity because of it.